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    Decisive von Heath, Chip

    How to Make Better Decisions

    Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

    In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

    Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

    Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

    B-Format Paperback
    Autor Heath, Chip / Heath, Dan
    Verlag Random House UK
    Einband Kartonierter Einband (Kt)
    Erscheinungsjahr 2014
    Seitenangabe 336 S.
    Meldetext Versandbereit innert 48 Stunden
    Ausgabekennzeichen Englisch
    Masse H19.8 cm x B12.9 cm x D2.1 cm 234 g
    Coverlag Random House Business (Imprint/Brand)
    Kartonierter Einband (Kt)
    Versandbereit innert 48 Stunden
    Fr. 15.90

    Über den Autor Heath, Chip

    Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

    Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

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