This is not a book for programmers. This book is for those who have to work with programmers and programming teams to get software built for their businesses.
Most people responsible for software projects are CEOs, marketing directors, project managers, and entrepreneurs. Not being on the same page as your development team leads to poor products, cost overruns, and project failures. Herding Cats and Coders will put you on the same page as the techies. This is the perfect book for a non-technical manager, whether working with an outside developer, a development team, or an agency. And to avoid boring you to death by turning this book into a dry, technical treatise, I've kept things lighthearted-and irreverent at times.
If you are a non-technical user or manager who either works with developers or plans on engaging with software engineers to build something, Herding Cats and Coders will help you succeed.