schliessen
(0) Artikel im Warenkorb
Sie haben keine Artikel im Korb.
Sortiment
    Filters
    Preferences
    Suchen

    How Stella Saved the Farm: A Tale about Making Innovation Happen von Govindarajan, Vijay

    How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.

    This story resonates in organizations of all types-public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

    The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

    The main characters in the story-Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea-are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

    It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.


    Autor Govindarajan, Vijay / Trimble, Chris
    Verlag St Martins Pr
    Einband Fester Einband
    Erscheinungsjahr 2013
    Seitenangabe 160 S.
    Meldetext Fremdlagertitel. Lieferzeit unbestimmt
    Ausgabekennzeichen Englisch
    Masse H21.6 cm x B14.6 cm x D2.0 cm 403 g
    Auflage New
    Fester Einband
    Fremdlagertitel. Lieferzeit unbestimmt
    978-1-250-00212-9
    Fr. 25.55

    Über den Autor Govindarajan, Vijay

    Vijay Govindarajan and Chris Trimble

    Weitere Titel von Govindarajan, Vijay