Sie haben keine Artikel im Warenkorb.

Influence is Your Superpower (eBook)

How to Get What You Want Without Compromising Who You Are
CHF 12.00
ISBN: 978-1-4735-6639-2
GTIN: 9781473566392
Einband: Adobe Digital Editions
Verfügbarkeit: Download, sofort verfügbar (Link per E-Mail)
+ -

Get what you want without compromising who you are: the new rules of persuasion to influence others for good

We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.

Bold, entertaining and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying or corruption to create a brighter more positive future.

*
*
*
*

Get what you want without compromising who you are: the new rules of persuasion to influence others for good

We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.

Bold, entertaining and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying or corruption to create a brighter more positive future.

Autor Chance, Zoe
Verlag Ebury Publishing
Einband Adobe Digital Editions
Erscheinungsjahr 2022
Seitenangabe 304 S.
Ausgabekennzeichen Englisch
Plattform EPUB

Über den Autor Zoe Chance

Dr. Zoe Chance promovierte an der Harvard University und lehrt heute als Professorin für Marketing an der renommierten Yale School of Management. Während sie in ihren Träumen eine Superheldin im unermüdlichen Einsatz gegen das Verbrechen ist, forscht sie tagsüber zu den Themen Entscheidungsfindung und Überzeugungskraft, und publiziert regelmäßig in den wichtigsten Journals der wissenschaftlichen Welt. 2017 wurde sie von der Londoner Organisation Thinkers50 unter die wichtigsten Managementvordenker gewählt.Thorsten Schmidt, geboren 1960 in Saarbrücken, lebt z. Zt. in Regensburg und übersetzt Sachbücher aus dem Englischen und Französischen. Er hat u.a. Werke von E. O. Wilson, Joseph E. Stiglitz, Paul Collier, Daniel Kahnemann und Lewis Dartnell ins Deutsche übertragen.

Weitere Titel von Zoe Chance