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    Principles of Marketing, 18th Global Edtion von Kotler, Philip T

    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

     

    For principles of marketing courses that require a comprehensive text.

     

    Learn how to create value through customer connections and engagement

    In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

     

    Pearson Pearson MyLab Marketing is not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

     

    Reach every student by pairing this text with Pearson Pearson MyLab Marketing

    MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.


    Autor Kotler, Philip T / Armstrong, Gary
    Verlag Pearson Academic
    Einband Kartonierter Einband (Kt)
    Erscheinungsjahr 2020
    Seitenangabe 736 S.
    Meldetext Versandbereit innert 24 Stunden
    Ausgabekennzeichen Englisch
    Masse H27.9 cm x B22.5 cm x D2.5 cm 1'433 g
    Coverlag Pearson Academic (Imprint/Brand)
    Auflage 18. A.
    Reihe Pearson
    Verlagsartikelnummer 34113PED3
    Kartonierter Einband (Kt)
    Versandbereit innert 24 Stunden
    978-1-292-34113-2
    Fr. 68.70

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